76% of marketers consider webinars as a good source to drive leads

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 08, 2020, 4:04 AM UTC

Content marketing elements like ebooks, whitepapers, and guides see the highest demand for B2B content, as per NetLine Corporation.

The report states 76% of marketers consider webinars as a good source to boost leads while 80% say webinars help in reducing cost-per-click. A 33% increase in webinar attendance was reported in April 2020 by ON24, NetLine’s partner company.

B2B content’s demand among senior VPs, individual contributors, and senior employees is the quickest. The best time stamps to grab the attention of US-based C-level professionals were 10:00 AM, 12:00 PM, 9:00 AM.

Technology items like “Content & Experience” piqued the most interest among marketers, followed by data and advertising. Email marketing and SEO are the top categories in “Content & Experience” with 52.1%. Only 8% of marketers say their AI-relevant data is accessible by systems across the organisation, as per Mckinsey.

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