Snapchat rolls out Dynamic Ads to more regions

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 04, 2020, 1:24 AM UTC

Such inventory-connected offerings help reduce admin work.

Snapchat's Dynamic Ads, which was launched with selected advertisers in the US in October 2019, will now be available to more regions. The feature will now be available to brands in the UK, Germany, Middle East and Australia.

Through Dynamic Ads, businesses can create simple Snap campaigns by uploading product catalog information. They can also provide further relevant product information in real-time.

This allows changes in price or availability to be reflected in real-time.The author points out that, amid COVID-19, businesses would appreciate having such product display options. Dynamic Ads would be particularly useful for brands targeting younger audiences.

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