Marketers should build anticipation in their content to make it memorable for their audiences

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 04, 2020, 2:50 PM UTC

This piece highlights the strategies that marketers can implement to make their content surprising and memorable to the audiences. Marketers can build anticipation in their content by using words like “exclusive” or “limited” and develop a feeling of privilege in the people.

Businesses should design content that challenges the audiences’ intellect and forces them to think. Asking questions which are based on brand identity and purpose, but have no defined answers and invite the audiences into unusual situations, can be an effective method to achieve this.

Adding humour to the content while keeping it relatable and straightforward can help marketers surprise and delight their audiences. But, brands should not focus on jokes but instead use humour to achieve their purpose of building a community or selling products.

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