Make sales and marketing data accessible to the whole organisation to drive growth

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 04, 2020, 8:17 AM UTC

Sharing purchasing data with suppliers can help brands effectively customise product selection and inventory.

This piece suggests strategies businesses can implement to leverage consumer data to improve productivity, sales, and customer service. First off, brands must ensure their consumer data is accurate and unified to effectively identify best customers and optimise scale marketing for similar audiences.

Businesses should make sales and marketing analytics accessible to the wider organisation, to forge collaboration between teams and scale growth. Marketers can use AI to collect relevant consumer insights and datasets to determine the best course of action for enhancing revenue and operations.

Create buyer personas to design strategic and targeted marketing campaigns. Customer-facing employees can also leverage data to improve their consumer services. Use clean and structured data to create transparency and reduce consumer stress while building trust and loyalty.

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