Coronavirus pandemic has made brands realise the importance of timely storytelling with fewer assets.
This piece argues the future of digital PR could be a mix of quick, reactive, easy to consume stories and resource-intensive creative data-rich campaigns. Clients are increasingly leaning on listicles as it can generate more authoritative and relevant links.
Listicles are easy to consume for the journalists giving them a quick glance at what they actually want to read and publish. Focusing on the journalists’ interests can help brands get their stories published quickly, sometimes even on the same day of submission.
The author states that adopting a reactive PR approach with listicles can help brands hit their key performance indicators (KPIs) at a quicker pace. It can not only satisfy clients’ needs but also boost the teams’ morale in challenging times.
[3 minute read]