COVID-19 offers online grocery stores opportunities to reinforce their online business models

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 04, 2020, 9:40 AM UTC

Food bought online nearly doubled to 13% in just 12 weeks since the pandemic, as per Nielsen.

With consumers shopping groceries online due to COVID-19, food retailers have an opportunity to improve online shopping experiences and increase consumers. Many consumers will try to avoid visiting supermarkets as much as possible as the COVID-19 vaccine is at least 18 months away.

However, the demand surge for online grocery services has left brands struggling to keep up. Online grocers must think ahead and adjust future shopping and app strategies as they move away from responding to panic buying.

Online food retailers are experiencing an increase in daily app downloads and usage. The author contends grocers must leverage this opportunity to provide innovative solutions on apps as many consumers across the UK and US discover the conveniences of online shopping.

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