The format yield better results with traffic, app installation, and conversions campaigns.
This piece suggests brands should leverage dynamic creative ads for their retargeting campaigns on Instagram. These advertising tools test multiple creatives that businesses load in their ads, like images, videos and calls-to-action. They then optimise the best combination of creatives to use for retargeting ads.
Marketers should add an emotional element in the retargeting ads by highlighting the benefits of their products and services in their advertisements. Businesses should, however, avoid overwhelming the buyer by monitoring and limiting their retargeting campaigns.
The author recommends marketers should align their ads with the individual shopper’s intent to retarget potential buyers efficiently. Brands should also understand their buyers’ journey to retarget the right audience at the right time.
[8 minute read]