Share actionable value with consumers to boost online growth

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 02, 2020, 1:57 AM UTC

A strong marketing collateral management is essential to online growth.

This article lists some best practices that marketers can use to boost online growth. Businesses would do well to invest in a strong brand identity if they wish to have personalised relationships with their customers.

To build the customer base, companies must ensure they are present on Google My Business (GMB).  This is especially critical for local businesses. Further, irrespective of the size of a company, and certainly amid a pandemic, organisations must make search engine optimisation (SEO) a priority.

Businesses must try to become an authority in the industry so as to be able to showcase the business or product or service without actually “selling”. The article also recommends using video as part of content marketing efforts to provide actionable value and share knowledge with consumers.

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