Leverage a variety of micro conversions to improve overall conversion rate

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 01, 2020, 9:29 AM UTC

Micro conversions help improve brand awareness and help engage leads.

This article suggests drawing benefits from micro conversion opportunities to improve the overall conversion rate. The author recommends engaging with people that have commented on a brand’s blogs. Business could respond to comments and push for the conversation to continue.

Marketers must also look to improve the add-to-cart rate. They could move the add-to-cart button to a primary point of focus on the screen. Further, social sharing (given the impact of the share) is a micro conversion marketers must be conscious of.

Social sharing could include forwarding an email newsletter or people sharing a brand’s post with their followers. Brands must make social sharing easy for people by incorporating social sharing icons to blog posts and content.   

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[11 minute read]