Develop a high-performance marketing and sales team to drive e-commerce store’s revenue

New Ideas in MarketingEssential news for marketers, summarised by YouGov
June 01, 2020, 7:25 AM UTC

Allocating budgets for e-commerce stores can ensure that revenue targets are met and growth is achieved.

This article suggests fundamental strategies brands can implement to set-up and run a successful e-commerce store. To begin with, brands must appoint a figurehead like a CEO or CMO to spearhead e-commerce efforts, delegate tasks, and measure marketing performances.

Creating high-performance sales and marketing teams that can leverage data to help companies boost their e-commerce revenue. Having an independent strategic marketing and sales plan in place with benchmarks can help brands routinely monitor and identify capable resources.

Marketers could leverage affiliate networks to promote their products and services at scale. Hire marketing and sales auditors to identify gaps or opportunities to improve e-commerce store performance. Engage with consumers via calls and emails to collect insights, provide valuable customer service, and build rapport.

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