Google to incorporate Core Web Vitals as search ranking signals

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 29, 2020, 2:15 AM UTC

Pages that provide high-quality user experience based on the experience signals will likely rank higher.

Google has announced a new ranking signal combining existing user experience signals with Core Web Vitals to improve the way in which the experience provided by a page is evaluated. Called as “page experience signal”, the new signal helps site owners evaluate and improve the overall experience of their webpage.

Introduced recently, Core Web Vitals are metrics related to speed, responsiveness, and visual stability. These metrics along with existing page experience signals like mobile-friendliness and more could help measure user experience and user interaction with a webpage.

However, Core Web Vitals are flexible and will be updated depending on what users expect out of a good web page experience. However, these changes may not happen before next year.

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