Brands must use print advertising to support digital marketing efforts and increase website traffic

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 29, 2020, 7:56 AM UTC

Smaller direct mails can help brands connect with consumers cost-effectively.

This article states that strategic print advertising like magazine ads, direct mail and more can help brands supplement digital marketing efforts and improve website traffic. Print advertising allows marketers to engage consumers with brand messages more tangibly and connect with them emotionally.

Marketers can employ direct mail to provide consumers with tangible and personalised experiences while effectively conveying their brand services and benefits. Further companies can redirect consumers to a landing page via direct mail and track consumer responses to measure marketing efforts.

Creating custom-designed business cards and letterheads could help brands build up close and personal relationships with customers and prospects. They can also convert brochures into downloadable PDF documents to ultimately collect data and retarget prospects.

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