Marketers should focus on optimising YouTube videos to rank on Google

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 28, 2020, 5:39 PM UTC

They can also embed videos in relevant blog posts to improve organic traffic on their YouTube channels.

This piece recommends methods businesses can implement to increase views on their YouTube videos. Businesses can use content explorer tools to find topics that have the potential to get high traffic and accordingly design videos that can rank on Google.

Adding timestamps and relevant labels in YouTube videos can help boost the chances of being placed on “key moments” in Google search results. Videos should also have a compelling yet short title to boost their click-through rates.

Including the main keyword in the title and clarifying why a user should watch that video can help grab user attention. Marketers can also increase the video's appeal to by using short, descriptive texts on the thumbnail, instead of using a still from the video.

Read the original article

[13 minute read]