Instagram brings ads to IGTV as a part of IGTV monetisation process

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 28, 2020, 1:09 AM UTC

Revenue from IGTV ads will be shared with the creators.

Instagram announces a wider rollout of its IGTV ads to IGTV, to further the IGTV monetisation process. The ads will initially appear on IGTV videos, as users click to watch them from previews in feeds.

The ads would be tailored for mobile and will be upto 15 seconds long. Instagram said it will test various ad experiences, such as the ability to skip them. In early testing, creators received a 55% revenue share of all ads on IGTV, same as YouTube rates.

The platform has also introduced new digital “badges” for Instagram Live, enabling viewers to donate money to broadcasters. People who purchase the badges will stand out in comments in IG Live. Live-stream viewership increased 70% from February to March, as per Instagram.

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