Cross-promoting YouTube content can help a brand’s marketing efforts on the platform

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 27, 2020, 7:23 AM UTC

Collaborating with YouTube influencers helps businesses reach a new audience.

This article suggests tips on how businesses can implement YouTube marketing. While creating a YouTube channel, brands must be mindful of the name they pick and that the channel art aligns with the brand’s visual identity.

To understand audiences, marketers could seek audience inputs through YouTube surveys and by monitoring comments on videos. Marketers must determine the relevance of their YouTube content in search by the terms and phrases used in video titles and descriptions.

Further, brands must cross-promote their videos and find relevant blog posts to embed these videos in. Having a consistent publishing schedule is key as it helps gain more visibility in people’s feeds. The author advises offering captions and subtitles in multiple languages.  

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