UK ad market could see “slight improvement” in June

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 26, 2020, 9:39 AM UTC

While there are precursors of recovery, but they’re fragile.

Citing industry sources, this article suggests that media buyers expect a “slight improvement in the ad market slump” in UK in June. Trading conditions, however, are expected to remain extremely tough.

The estimated decline is supposed to be around 45% or slightly better. April and May were expected to see a 50% drop. OMD Group UK’s Tim Pearson shares that investments are being seen going back into June, a portion of it is supposed to be deferred spends from April and May.

Pearson expects to see a “40-50% improvement” (recovery, as compared to May) in June. The article estimates that online channels like search and social and news brands “might be over the worst”. Further, TV is expected to continue to remain under “intense pressure”.   

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