Leveraging smart video platforms can help brands hold meaningful conversations with clients

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 26, 2020, 9:00 AM UTC

Smart video platforms can produce a better level of business intelligence than existing video conferencing tools.

This piece argues organisations should maintain regular communication with their customers during the crisis, to stay relevant in the post-pandemic world. Engaging customers in meaningful conversations can help businesses understand the shifts in their clients’ purchase patterns and better anticipate consumer needs.

Brands can adopt smart video platforms to communicate with their customers and establish a “real presence” with them. Video conversations can also provide businesses with valuable insights into their clients’ body language and facial expressions.

Companies should leverage video chat tools that allow them to create secure and structured conversations, and help them in informed strategic business decisions. Companies can also look for virtual meeting rooms that allow organisations to highlight key points, categorise and transcribe information, and virtually share with other team members.

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