Track unbranded searches to measure reach and optimise content performance

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 22, 2020, 1:12 AM UTC

Measuring metrics such as newsletter subscriptions, clicks on CTAs and landing pages can help brands calculate their content marketing ROI.

This article suggests measuring metrics like reach, engagement, conversions, and retention rates for content marketing to create successful digital marketing strategies. Creating relevant, informative, interesting and high-quality content can help brands drive engagement.

Evaluating website visitors, page views, and social media followers from unbranded search traffic can help brands measure content reach and optimise SEO performance. Share content on different social media platforms and repurpose them as blogs, videos and podcasts to maximise reach.

Assess metrics such as pages per-visit, bounce rate and more to optimise content and improve engagement rates. Analysing Customer Life Time Value and revenue per customer to track and improve retention rates on marketing.

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