Declining TV viewing pushes British children’s exposure to gambling and alcohol ads to a new low

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 22, 2020, 3:22 PM UTC

The Advertising Standards Authority released a report on children’s exposure to TV ads for alcohol and gambling. 

With a decrease in overall TV viewing by children in 2019, their exposure to alcohol and gambling-related ads have also declined. Children viewed an average of 2.5 gambling TV ads per week in 2019, down from 4.4 at its peak in 2013.

Children’s exposure to alcohol TV ads also reduced by more than two-thirds since 2010, when it peaked, with numbers dropping from an average of 3.2 to 0.9 ads per week. Nearly half the number of alcohol ads that children saw on TV in 2019 were beer advertisements.

The shift in viewing habits has been triggered by the rise of on-demand and online videos. The ASA highlighted the need for policing ads for age-restricted products in online media.

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