Businesses must develop a communication strategy to convey reopening guidelines

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 22, 2020, 1:09 PM UTC

Brands should have a contingency plan to change work timelines flexibly as the situation demands.

This article shares a checklist that small businesses can use as they reopen following lockdown. With restrictions lifting in phases, prepare a timeline and set goals to make important parts of businesses operational.

Share this information with customers and employees to update them on when a business is ready to open. A business’ communication strategy must let employees know about office logistics, meeting policies, elevator and break room usage.

Businesses that earlier relied on face-to-face interactions will have to rethink the execution of their sales and marketing efforts. To compensate for this, creating a robust online presence is recommended. Businesses must focus on building up social media customer service or live chat as a site feature.  

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