Amazon shifts its Prime Day sale to September: Report

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 22, 2020, 7:50 AM UTC

The annual event is the latest to be cancelled or postponed due to the COVID-19.

The ecommerce giant is postponing its annual Prime Day sale to September, according to a report in The Wall Street Journal. The reported postponement will help the company increase its offerings and help with faster deliveries.

Amazon has not officially confirmed they are moving the sale, which is usually run in July. This piece says that even with the changed dates, the COVID-19 induced economic uncertainty might lead to lower sales.

“They’re probably pushing it, because they can’t deliver what they believe customers expect from them until they reset,” director of retail studies at the Columbia Business School, Mark Cohen said. The company had shifted to delivering only food and essential items and pushed back delivery windows.

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