Use Instagram captions to emotionally connect with audiences and boost engagement

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 21, 2020, 1:38 AM UTC

Format Instagram captions with line breaks to improve readability.

This article suggests tips marketers can implement to write engaging Instagram captions and enhance brand discoverability on the platform. Instagram captions can not only help exhibit brand personality but also allow them to create new engagement opportunities and drive awareness among consumers.

Brands should use Instagram captions to emotionally connect with consumers and engage audiences with relevant and relatable posts. Write compelling Instagram captions, with critical information in the first line, to grab the audience’s attention and pursue them to read on.

Quiz audiences via captions encouraging them to comment or send personalised answers via direct messages to boost a post’s engagement rates. Creating longer captions with CTAs like asking users to share or comment can further help improve a post’s performance.

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