Match target keyword’s intent with user needs to attract search traffic

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 21, 2020, 1:48 AM UTC

Marketers mustn’t expect overnight success while implementing a SEO strategy.

This article shares errors that may be hindering a website or webpage from attracting traffic. One reason for no traffic could be Google being unable to find the page. Marketers could use tools within Google Search Console to test the URL.

If it hasn’t been too long since a page went live, it may not see traffic just yet. The author states that it takes one to three months for web content to “mature”. Checking in on a monthly basis to track performance is suggested.

Further, marketers must ensure that the intent of the target keywords being used matches with user needs. The author recommends auditing site content keeping in mind what Google deems valuable to find out what is lacking.

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