77% of Americans believe restaurants to have been the most impacted by COVID-19

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 21, 2020, 2:51 AM UTC

Measure Protocol, Decode Consulting, and Garden Social Beer Garden and Kitchen studied changing dining behaviour among 795 American adults.

As per the report, 77% of Americans believe restaurants to be the hardest hit by the pandemic. More so than the airlines (54%) and live entertainment industries (42%), consumers were more empathetic towards restaurants’ plight.

Only 31% of respondents are concerned about the risks of going to a restaurant, as compared to a public event or taking a flight at 57% and 52% respectively. However, 48% say they would exercise caution when considering a visit to a restaurant in the future.

Further, only 37% of those polled say they would dine at a restaurant at least weekly. 73% of participants further expect new requirements and protocols to be in place in restaurants for at least six months.

Read the original article

[2 minute read]