Promote brand story via video to connect with audiences in a dynamic and engaging way

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 20, 2020, 8:39 AM UTC

FAQ videos can help brands build trust and likeability.

This article lists out video marketing strategies that marketers can leverage to effectively engage and connect with audiences. Create a video that narrates the core of a brand's story, addressing the audiences’ problems to build trust among potential consumers.

Make brand story videos the centrepiece of the website and talk to consumers directly through it to build a human-to-human connection. Producing product or service videos can help brands effectively present their offerings and clear any doubts and fears customers might have.

Marketers can also leverage client testimonials in videos as part of a marketing strategy to offer social proof and nurture leads. Sales teams should use one-to-one videos to personalise their interactions.

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[5 minute read]