To effectively research keywords, reverse engineer competitor’s sites in organic search results

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 20, 2020, 1:49 AM UTC

The author warns against sticking to only the traditional means of keyword research.

This article suggests methods marketers can use to research keywords and improve their website search ranking. Consider running a content gap analysis to find keywords and topics competitors are ranking for with tools like Ahrefs’ Site Explorer.

Reverse-engineering competitor’s site in organic search results can help brands find keywords and content topics with traffic potential. Check Competing Domains report to source keyword ideas from competition.

Brands can also mine keywords from user-generated content such as forums that rank well in search, as they are uncompetitive topics, but with higher traffic rates. Use Google Search Console to find new keywords with high impressions. Ranking for affiliate product keywords can also improve search ranking.

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