Brands should make shoppable videos to create interactive viewing environment for consumers

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 20, 2020, 6:42 PM UTC

It can help reduce the number of steps a consumer needs to take to buy a certain product.

This piece shares useful ecommerce content marketing practices that marketers can leverage to boost branding, and acquire new customers and generate repeat sales. Businesses can create shoppable videos to provide engaging and interactive viewing environment to the customers.

Brands can analyse Amazon reviews to identify the pain points of their target audiences and utilise them to generate content ideas. Reviews can act as a source of voice-of-customer data that can help marketers understand their audiences’ perspectives and expectations for content related to a particular product.

Focusing on interactive storytelling instead of traditional blog posts can help businesses build an emotional connect with their audiences. Brands can conduct email surveys, prepare questionnaires or interview their existing customers to identify the right kind of stories that are relevant to their audiences.

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