Brands need to adopt agile practices in their content marketing strategies

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 20, 2020, 6:50 PM UTC

Content marketing teams need to put proper systems and processes in place for efficient results.

Brands need to move away from rigid editorial calendars and introduce agility in their short-term content marketing strategy. While keeping an eye on their long-term goals, agile planning helps marketing teams to respond swiftly to changes.

Marketers should use tools like Kanban board or set up digital project boards to help their teams visualise their workflow. This can help in making prioritisation easier and bringing accountability to the team. Regularly updating the board can provide instant progress reports and help do away with unnecessary meetings.

They should also endeavour to keep meetings short, especially those that do not provide much value. Marketers can also adapt daily-stand up meetings, which are an efficient way to communicate without impeding work.

Read the original article

[9 minute read]