Online stores should design websites in a manner that gives the feel of a physical store

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 19, 2020, 4:45 PM UTC

Customers take 0.05 seconds to form an opinion about a website.

With people visiting up to 90 websites per month, businesses should create a website that stands out. Online retailers should design their websites to reflect the feel of a brick and mortar store, keeping the customer’s convenience front and centre.

Gathering feedback from past consumers can help identify areas that require improvement and offer an enhanced shopping experience. Businesses can also use online website builders to test their website layout among test groups to find out whether buyers are getting a seamless shopping experience.

Online stores can also use entry and exit pop-ups to showcase deals on their websites to retarget visitors and boost conversions. Hosting simple contests that give automatically enrol customers can help further boost conversions.

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