Brands should focus on the site browsing experience to enhance customer experience amid COVID-19

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 19, 2020, 11:00 AM UTC

Providing personalised digital experiences on e-commerce platforms can drive sales.

This piece recommends creating compelling digital experiences as most people are shopping online now and are likely to continue, due to COVID-19. Analyse the speed of the websites, its mobile readiness, and conduct a competitor analysis to provide the best digital experiences.

Performing a conversion rate optimisation audit can help create better CTAs, categorise, and present products based on consumers’ experiences and improve conversions. Design an SEO strategy including technical, local and on-page SEO to improve digital shopping experiences.

Marketers should focus on diversifying content types with blogs, videos, and user-generated content to engage consumers and increase the on-site time. Brands must have a presence on social media platforms to deliver a strategic multi-channel experience. Leverage Facebook Messenger to provide in-app purchasing.

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