Leverage virtual platforms to connect with and engage consumers amid COVID-19

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 18, 2020, 10:12 AM GMT+0

Companies can reach out to consumers with offerings relevant amid the pandemic.

This article shares strategies that brands and retailers can adopt to meet consumer needs amid the pandemic. Shifting production to manufacture necessary health care supplies like test kits can help brands support and meet consumer demands.

Develop compelling and interactive shows like musical performances, live entertainment and sports broadcasts on virtual platforms to engage consumers. Launching platforms like the gaming industry has can help marketers launch new products, engage consumers, and improve overall brand experience.

Brands should redeploy staff to other work types rather than laying them off. For instance, Credo moved its brick-and-mortar staff to online live chat-support. With consumers reverting to drive in-theatres, victory gardens and phone calls, retailers could take cues from yesteryears to work around limited product availability, contact and mobility.

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