Brands can film explainer videos on complex strategies to highlight their expertise in the industry​

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 18, 2020, 3:14 PM UTC

Marketers can collaborate with industry experts or influencers to earn credibility by creating explainers.

Businesses can create explainer videos from home to describe complex strategies or topics, to showcase their expertise. Marketers can use a basic background or whiteboard and include texts or visuals to display other facts while filming explainers.

Companies can also record demos or tutorial videos. But, they should have a non-distracting background to let viewers focus on the demonstration. Businesses can also consider showing a zoomed version of their product for the maximum duration of the videos to save costs on lightings and expensive backgrounds.

The author suggests marketers can leverage animated demos or screen recorded videos to highlight the details and functioning of intangible products like software and digital services. Marketers can also use pre-recorded videos or live Q&A sessions to answer consumer queries.

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