Users can now save their live broadcast videos to IGTV with “Share to IGTV” option on Instagram

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 15, 2020, 2:48 AM UTC

The new option is available for all users.

Instagram has launched the “Share to IGTV” option which allows users to save their Instagram Live broadcast videos to IGTV and keep them available for viewing as long as they please. The share option can help users enhance the content value and increase revenue with IGTV’s monetisation feature.

The new share process has some limitations like the removal of likes and comments of the original live videos upon sharing on IGTV. Creators also cannot edit or trim their live videos before sharing it with IGTV, as per Instagram.

The “Share to IGTV” option might not appeal to users who constantly refer to comments or viewers during a broadcast. However, users looking to improve viewership might find the feature useful.

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