Shift services and delivery to online amid COVID-19 for long-term benefits

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 15, 2020, 7:33 AM UTC

Companies must connect with other businesses in their area or industry to leverage these networks for ideas and recommendations on surviving the pandemic.

This article suggests steps businesses can take to survive the COVID-19 pandemic. Make short-term plans for the next 30, 60, or 90 days and create an internal crisis team to address immediate issues. Marking businesses as “temporarily closed” when needed on Google My Business is recommended.

Companies must look to move to online sales and service delivery. Providing online classes and delivery keeps consumers engaged and benefits businesses in the long-term.

Communicating authentically with consumers via email or social media might provide brands with some form of financial support like subscriptions or donations. Create new marketing campaigns around the pandemic on email, websites and social media to remain relevant.

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