Develop an online reputation management (ORM) process based on clear priorities to manage reputation

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May 15, 2020, 1:32 AM UTC

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This article suggests strategies for ORM that can help in managing brand reputation online. First off, conduct an online reputation audit to understand brand sentiment among consumers. Analytics tools can help marketers effectively manage online reputation.

Companies should have a clear ORM strategy in place and prioritise factors such as goals, limitations, policies, tone of voice, and more. Monitor online brand mentions using tools and resolve any negative mentions in real-time and with courtesy.

Creating review pop-ups and engaging consumers on social platforms can help brands improve their online reputation. Further, choose brand influencers with caution. Audit online reputation of influencers and analyse their social media followers to identify appropriate influencers.

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