Businesses should efficiently manage campaign budgets instead of putting them on hold

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 15, 2020, 2:38 PM UTC

Digital marketers should create powerful strategies to cope up with the budget cut-down.

This piece argues marketers should efficiently manage PPC advertising and other expensive campaign budgets, rather than putting them on hold, to attain long-term productivity and profitability. Brands can remove keywords with low conversion rates and capitalise on keywords with better conversion potential.

Marketers should focus on organic visibility and include SEO in their long-term strategy list. It can help businesses identify and implement the needed modifications to meet Google’s algorithmic changes.

Businesses can leverage digital PR to share their experiences with the audience. They can also pitch journalists with distraction stories that are different from coronavirus related news. Marketers can further create communities on social media platforms to stay connected with their target audience.

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