Auditing SEO strategies during the crisis can help ecommerce brands attain long-term productivity​

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 15, 2020, 5:16 PM UTC

Marketers should update the internal linking structure of their website’ both mobile and desktop versions.

This piece argues restructuring SEO strategies during the economic downturn is important for online stores to attract virtual customers and prepare for the post-COVID-19 situation. Brands should audit their technical SEO and examine all aspects of their platforms like site mapping among others.

Brands should optimise their websites for mobile-first indexing to prioritise site performance. Marketers should ensure that Googlebot can properly access their website content by using the same meta robot tags on both mobile and desktop versions.

Consistently publishing fresh content while maintaining relevancy, instead of stopping content marketing efforts, can help brands attain long-term productivity. But, marketers should refrain from sales-related content and publish articles that showcase brands’ knowledge and expertise to build trust and brand awareness.

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