Amplifying ESG efforts can help businesses better posit their brands in the next decade

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 15, 2020, 9:05 AM UTC

Marketers should focus on reducing carbon footprint and reversing climate issues created by commercial manufacturing.

Businesses should adapt to change and prepare for the technology-driven market that is expected to undergo a continuous transformation in the 2020s. Businesses should focus on amplifying environmental, social and corporate governance (ESG) efforts to strengthen brand identities.

While consumers are moving towards an ad-free lifestyle, marketers can consider retreating them with physical advertising. Brands can also leverage technology-driven models to broadcast directly to people within their established routines. Marketers can further rely on experiential technologies like virtual reality (VR) to stay ahead of the competition.

It is also imperative for brands to create content that is more meaningful for strategic audiences. With the new tools and platforms entering the market, businesses should leverage the most effective and essential ones and learn new skills to be relevant.

Read the original article

[4 minute read]