Tie marketing team’s efforts to quantifiable business results to gain credibility with the C-suite

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 14, 2020, 3:08 AM UTC

Marketers should focus on messages that prove results.

This article suggests connecting quantifiable business results to marketing team’s efforts and communicating them to the C-suite can help marketers gain trust and credibility. Linking marketing strategies to outcomes like higher sales value helps them prove themselves as valuable team members.

Speak the language of P&Ls with CEOs and stakeholders and translate digital marketing ROI and statistics into semantics understood by the C-suite. Providing a seamless customer experience with great communication is recommended to gain the trust and credibility of consumers and C-suite.

Track marketing efforts and improve consumer experiences with data analytics programs to get noticed by relevant stakeholders. Implementing cultural and employee engagement programs can help brands retain employees and improve ROI. The article provides that employee influencer programs can potentially improve revenue by 26% YoY.

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[5 minute read]