Segmenting and targeting audiences can help brands maintain relevancy in their marketing emails

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 14, 2020, 5:59 PM UTC

Marketers can use labels, categories and other attributes to segment a database.

This piece suggests businesses should divide their target audiences into smaller groups based on specific common factors before sending them marketing emails, to maintain relevancy. Brands can sync the software they use to collect prospects’ information with email marketing tools to save time.

Using CRM to centralise all contact information and manage database can help businesses easily segment and personalise their email marketing campaigns. Marketers can use an Integration Platform as a Service (iPaaS) to import or export their CRM’s database.

Marketers can use automated emails across the entire customer journey to get more click rates as these emails are sent to the customers as soon as they express interest in a product. According to Optinmonster, automated emails can help businesses get 60% more conversions than broadcast emails.

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