Leverage social media influencers to enhance keyword campaign interactions in SMS marketing

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 12, 2020, 9:07 AM UTC

Collecting customer data from point of sales systems can help marketers generate tags for SMS.

This piece suggests some SMS marketing strategies brands can use to stand out. Identify and approach relevant social media influencers as they can help organically boost keyword campaign interactions.

Goals must be realigned with what’s best about a product or service. The resultant insight could be marketed through SMS marketing to reach out to a wider array of consumers and drive sales. To convey the right brand tone, marketers must craft their text messages with the right words and SMS verbiage.

Using tags can help brands segregate text messages according to content and consumer type and target SMS effectively. Implementing a measured approach with one strategy at a time and concentrated efforts are recommended.

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