66% of marketers would only attend online or virtual events in 2020

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 12, 2020, 7:57 AM UTC

250 marketers across the US, Europe and Asia were surveyed.

A cited survey revealed that over 66% of marketers are planning to only attend online or virtual events in Q4 2020, given that as of now there isn’t a “proven vaccine in place”. Through the rest of the year, the respondents indicate a 4-in-10 chance of attending a conference.

Businesses like restaurants, concert halls and sporting events have been impacted by the pandemic. The piece recognises the difficulty in replicating the value and experience of an event through a webinar.

One respondent indicates that event organisers must conduct regular temperature checks, enable social distancing, while providing avenues for networking. Another participant wishes for “limited numbers, seating charts, adhering and showing how you’re adhering to all health guidelines ahead of the event” from event organisers.

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