Employ online marketing strategies to balance between customer acquisition and retention

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 11, 2020, 6:28 AM UTC

Providing products and services of exceptional quality can help brands attract new customers and retain existing ones.

This article suggests some customer acquisition and retention strategies that brands can adopt. They could build online marketing strategies like social media campaigns to reconnect with existing customers and attract the attention of new consumers.

Brands can leverage online reviews to interact with their existing customer base to make them feel valued. Further, personalised messaging helps retain existing customers whereas personalising offers allows acquiring new customers.

Develop a multi-touch approach to draw the attention of potential consumers. Businesses could use marketing automation tools to re-engage current customers. Delivering superior customer experiences for new buyers, and quickly resolving any inquiries or complaints of the existing clientele is recommended.

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