Dedicated Pinterest app within Shopify allows merchants to upload product catalogues to Pinterest

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 11, 2020, 2:20 AM UTC

The feature is live in the US and Canada and will release to other countries (that have Pinterest ads) in the coming weeks.

A new Pinterest app on the Shopify app store now allows merchants to upload their product catalogues to Pinterest. Along with uploading product catalogues, merchants can automatically update Product Pins on Pinterest from the app.

Further, the app allows merchants to install tags, track and measure the performance of their Product Pins. An option to run ad interferences is included to promote Product Pins.

Users can click on the “Shop” tab to see all their active shoppable Product Pins. The article shares that engagement with shoppable Product Pins increased 44% YoY.

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