“Pandemic personas” must be goals-based and must understand sentiments

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 07, 2020, 1:04 AM UTC

Companies must be forward thinking and try to understand what “pandemic personas” in the “new normal” could be like.

In this article, the author states that the changes in human behaviour in the context of business commerce, consumerism and cultural participation due to the pandemic must be looked into. While slowly understanding what “new normal” means, companies will need to understand the “pandemic personas”.

The next few months or years will see new goals, thinking, situations and more emerge. The author highlights that a pandemic persona must be goal-based and must understand sentiments.

Further, it must monitor scenarios both current and likely ones. Only by such monitoring can companies understand how people might eventually change and emerge from the pandemic.

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[3 minute read]