Businesses should prefer a responsive design website

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 07, 2020, 10:31 AM UTC

But, if they have to choose between mobile and desktop versions they should choose mobile.

Site owners should try and use a responsive design for most of their content as having a single version can help resolve the issues for both the desktop and mobile users. Those businesses who cannot move to responsive design, mobile sites should be given preference over their desktop versions according to Google’s John Mueller.

Mobile-first is especially important for SEO rankings as it is the one that is used for rankings. The search engine has used mobile-first indexing since July 2019.

But, Mueller advised that businesses should not ignore desktop versions as many customers still access sites through their desktops. “If you absolutely can’t move to a responsive design… then the mobile version would be the one to focus on,” Mueller said.

Read the original article

[3 minute read]