58% of consumers will likely recommend companies whose AI algorithms are demonstrably bias-free

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 07, 2020, 1:09 PM UTC

According to research from Genpact, 78% of consumers globally want companies to address the AI-bias.

A study on perceptions of senior executives, workers, and consumers, reveals that 58% of consumers are more likely to recommend a brand that has a bias-free AI. 56% of respondents would be more likely to buy from companies that can demonstrate their AI algorithms are bias-free.

Gen Z and Millennials support unbiased brands at 69% and 70% respectively. The report states 67% of consumers worry about AI discriminating against them and want companies to eliminate it.

Also, when it comes to reskilling, three-quarters of workers are willing to learn new skill to benefit from AI technology. Only 35% of companies offer AI-related reskilling opportunities. Currently, 60% of senior executives are talking about providing employees with training.

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