Purpose-led or value-driven social campaigns could either be a donation or a fundraiser to initiate change in the community.
This article suggests best practices brands can adopt to improve the performance of value-driven social campaigns amid COVID-19. Involve the company’s leadership to advocate for the cause with consistent messaging to build trust and improve campaign results.
The company’s values must be reflected in campaigns being developed. Writing a vision, values, methods, obstacles, and measures (V2MOM) statement can help marketers outline goals and the ways to achieve them.
To ensure compliance, get approval from a non-profit organisation to help brands display their long-term commitment towards a cause. Additionally, marketers can create a simple call to action to make contributions easier.
[3 minute read]