Value-driven social campaigns led by the company’s leadership can drive results and build trust

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 06, 2020, 8:57 AM UTC

Purpose-led or value-driven social campaigns could either be a donation or a fundraiser to initiate change in the community.

This article suggests best practices brands can adopt to improve the performance of value-driven social campaigns amid COVID-19. Involve the company’s leadership to advocate for the cause with consistent messaging to build trust and improve campaign results.

The company’s values must be reflected in campaigns being developed. Writing a vision, values, methods, obstacles, and measures (V2MOM) statement can help marketers outline goals and the ways to achieve them.

To ensure compliance, get approval from a non-profit organisation to help brands display their long-term commitment towards a cause. Additionally, marketers can create a simple call to action to make contributions easier.

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