Service businesses should centre marketing campaigns based on their unique selling proposition

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 06, 2020, 1:11 AM UTC

Having excellent customer service can help service-oriented brands stand out.

This piece advises businesses selling services on standing out and improving campaign performance. These brands should develop campaigns based around their unique selling proposition to differentiate themselves from product brands and raise awareness.

Differentiating themselves by offering faster turnaround times, lower prices or specialisation could help marketers pursue customers to switch service providers. Offer incentives and bundles to convert consumers. Brands must provide exceptional customer service to build trust and gain referrals from friends and families.

Train employees to ensure they understand the value of customer service and how to provide it. Reach out to customers occasionally with valuable information related to services. Apart from customer service, analyse marketing metrics and implement changes as and when required.

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