Pushed by the pandemic, Amazon’s ad business grew by 44%

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 06, 2020, 5:59 PM UTC

The company reported a revenue of $75.5 billion in the three months of 2020.

Ecommerce giant Amazon’s ad business grew to $3.9 billion in the first quarter of 2020 as a result of the COVID-19. The site was the fifth most-visited website with more than 215 million unique visitors and views to its sites.

Sales driven by ads grew 70% year-on-year, while Amazon sponsored products saw an 87% year-on-year growth. Cost per click for advertisers also increased by 52%, while click growth grew 43% YoY.

Amazon Sponsored Brands spending growth grew 118% YoY, making its conversions rates five times higher compared to Google shopping ads in the same period. Brands that had increased ad spend on Amazon did well, but supply-chain problems and a capacity to rapidly react to changing situations affected the result.   

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